Coblum needed a brand system that made emergency response feel clear, calm, and accessible. We developed their identity from strategy to visuals — building a symbol rooted in the C + B + heart concept, a bold medical colour system, a set of intuitive brand elements, and clear communication built for high-stress situations. We extended the identity across packaging, signage, on-device graphics, and marketing collateral to create a consistent, trusted presence within the healthcare and emergency-equipment space.