Ankita has been doing graphic design for as long as she can remember. The Master's in Design Products at the Royal College of Art, London came later and that's where something clicked. Across disciplines, she kept noticing the same thing: strategy shapes identity, identity shapes how the brand shows up through product, packaging, every touchpoint and that's what builds real brand value. Pull any one piece out and everything shifts.
Black Prism Designs is built on that understanding.
How We Think
Four core beliefs guide our work.
Nothing works alone
Great brands live at the intersection of strategy, design, and culture. We don't believe in silos. Every decision is informed by research, validated through design, and grounded in real business objectives.
Every detail is a decision
Every choice is deliberate, traceable back to strategy, built to mean something. That's what separates a brand from a logo.
Serious about play
The best work happens when strategic thinking meets creative play. We bring rigor to our process but never lose sight of the joy in making things. Bold colors, unexpected solutions, and intelligent design go hand in hand.
Built for what's next
We design for today but build for tomorrow. Trends fade; strong foundations endure. We create work that adapts, evolves, and remains relevant as the world changes around it.
Our Process
How We Build
We're not a traditional agency. We're a curated collective of strategists, designers, and makers who believe in collaboration over silos. Every project benefits from diverse perspectives, from brand strategy to industrial design.
We partner with specialists including copywriters, developers, photographers, and craftspeople when the work calls for it. This approach allows us to assemble the right team for each project, bringing together the best minds to solve your unique challenge.